Vol. XVII · San Antonio, TX
Jackets built
one at a time.
Since 2008.
Premium custom varsity, letterman and bomber jackets for schools, collegiate programs, and brands that won't settle for printed polyester. Hand-set snaps, genuine wool melton, chenille letters — a single account manager from your first sketch to the truck at your loading dock.
Average order: 50–1,000 units · Typical order value: $18,000+ · Lead time: 14–21 business days
By the Numbers
- 17
- Years making
custom jackets - 8,500+
- Clients served
across 41 countries - 4.9/5
- Trustpilot rating
over 6,247 reviews - 2024
- Apparel Magazine
Manufacturer of the Year
A note on craft
Wool, leather, chenille.
Not sublimation.
The phrase "custom jacket" has been quietly widened to include digitally printed polyester — fast, cheap, and absolutely not what you've been picturing. We don't work that way. Every Alpha jacket is cut from 24-oz wool melton, finished with full-grain cowhide sleeves, and lettered in hand-cranked chenille thread. The snap is hand-set. The cuff is ribbed, never printed. The difference shows up the moment a player puts it on, and again fourteen seasons later when it still fits.
Materials & Make
Four things we will not substitute.
24-oz Wool Melton
Sourced from heritage mills, cut and pressed in-house. Heavy enough to drape, soft enough to break in.
Cowhide Sleeves
Full-grain, never corrected. Marks and tone variation are kept — they age into the jacket.
Chenille Letters
Hand-cranked, never sublimated. Each letter is built from twisted yarn and stitched on by hand.
The Finished Piece
Three recent commissions from our Spring 2025 book — schools, an NFL alumni capsule, a streetwear drop.
How an Alpha Order Moves
From sketch to ship,
one point of contact.
You will not be passed between a sales team, a project manager, and a graphics coordinator. One account manager owns your order — and your mockups come back within 24 hours, refined until you sign off.
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01
Free Mockup
Send a sketch, a logo, or a Pinterest board. We return a flat technical mockup in under 24 hours — and keep refining until you sign off, no charge.
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02
Single Account Manager
One human, one inbox, one phone number. From material selection through delivery, your manager owns the order end-to-end.
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03
14–21 Day Production
Up to 500 units ships in 14–21 business days. 500–2,000 units in 28–35. 98.4% on-time delivery over the last 24 months.
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04
Rematch-or-Refund
If a single piece falls short of the sign-off proof, we remake it or refund it — your call. 93% of clients reorder within 18 months.
"I've ordered letters for three different programs now. The mockup turnaround is honestly faster than my in-house designer, the wool still looks new after two seasons, and the chenille doesn't fuzz. Nothing else is even close."