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Now Booking Spring '26 Runs  ·  14-day mockups  ·  Hand-set snaps, genuine wool melton, real cowhide sleeves  ·  8,500+ clients served since 2008
+1 (210) 555-0188 · [email protected] View Our Work

San Antonio, Texas · Est. 2008

A House of Jackets Since 2008.

Sixteen years, one discipline, one studio in Texas — built by hand for the schools, teams, and brands that refuse to settle for a sublimated shortcut.

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Heritage varsity jacket hanging in the Alpha Jackets San Antonio workroom
San Antonio workroom · Wool, cowhide & chenille

— The Craft Manifesto

Wool. Leather. Chenille. Hand-set snaps. Nothing sublimated.

Every Alpha jacket begins the way the trade has always demanded — with a body cut from genuine wool melton, sleeves from real cowhide, and patches built up in chenille thread one letter at a time. We do not print a pattern onto polyester and call it a letterman. The snaps are hand-cranked. The cuffs are rib-knit, not heat-pressed. The lining is cut, set, and tacked by a person who has done it a thousand times before.

It is slower. It is more expensive. And it is the only way we know how to make a jacket that is still being worn thirty years from now.

"We were never trying to be the cheapest house on the block. We were trying to be the last house you ever order from."

— Raúl Mendoza, Founder & Master Cutter

Inside the 24,000 sqft Alpha Jackets operations and design studio in San Antonio

The Studio

24,000 square feet in San Antonio. 87 people. One single point of contact per order.

Our operations and design studio sits on Houston Street in downtown San Antonio — a 24,000 sqft floor of pattern tables, cutting rooms, and a wall of finished jackets we keep as a reference library. Fourteen designers work in-house. Nine account managers carry every order from sketch to ship. You will know your account manager's first name by day two.

  • 422 W Houston St, Suite 3 — San Antonio, TX 78205
  • 87 employees · 14 designers · 9 dedicated account managers
  • 12,000 jackets/month production capacity
  • 98.4% on-time delivery across the last 24 months

By the Numbers · 2008 — 2025

Seventeen years of craft, measured in jackets shipped and clients who came back.

380,000+
Jackets shipped since the 2008 founding
8,500+
Unique clients across 50 states & 41 countries
4.9/5
Across 6,247 verified Trustpilot reviews
93%
Client reorder rate, trailing three fiscal years

The Founders' Story · Chapter I, II, III

From a San Antonio Workroom to a Global Custom House.

I.

2008 — The Workroom Above the Bakery

Raúl Mendoza had spent fifteen years cutting varsity jackets for a third-generation Dallas wholesaler when the family decided to retire. Rather than chase another line, he took out a small loan, rented a 1,400 sqft workroom above a panadería on Houston Street, and began building jackets the only way he knew how — one at a time, in wool, with his name on every spec sheet. The first client was a high school football program in Laredo. The order was for forty-two jackets. They are still a client.

II.

2014 — The Decision to Specialize

By year six, we were turning away work. The temptation to expand into polos, hoodies, and totes was real and constant. We chose the opposite path: Alpha Jackets would only make jackets — varsity, letterman, and bomber — and would make them better than anyone in North America. We added fourteen in-house designers, opened the Houston Street studio, and refused every order that did not fit the discipline.

III.

2024 — Manufacturer of the Year

Seventeen years in, we now ship 31,000 jackets a year for NCAA programs, the NFL Alumni Association, and limited capsule collaborations with GQ and Hypebeast. In 2024, Apparel Magazine named us Manufacturer of the Year. We still answer the phone in the same workroom. We still sign every spec sheet by hand.

In the workrooms of NCAA programs, on the backs of NFL alumni, and inside the pages of GQ, Hypebeast & Esquire.

  • NCAA Programs Multi-team collegiate builds
  • NFL Alumni Association 2021 Commemorative Series
  • GQ 2023 Capsule Collaboration
  • Hypebeast · Esquire 2022 Streetwear Drop & Editorial Features
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